A six-month study to understand customer awareness, usage and satisfaction with new-age and traditional credit cards. The research covers card applications, spending habits, app experience, offers, cashback, rewards and repayment preferences, comparing platforms such as Slice, Uni, OneCard and traditional bank cards.
Banking
In the banking sector, we have researched banking preferences, credit card usage, digital payments, lending behaviour, financial decision-making and customer satisfaction. Our work explores how consumers choose financial products, evaluate banking services, build trust in financial institutions and engage with traditional and digital financial platforms.